18 Types of Keywords Every Marketer Should Know

 A successful search strategy is built on targeting the right types of keywords. When you identify your best keyword opportunities, you can drive the most traffic, qualified leads, and conversions for your brand.

To know which types of keywords will work best in your strategy, you first need to know all of your options. Use this post as your go-to resource for the types of keywords you should know for SEO and SEM:

• Targeting keywords
• Keywords by length
• On-site keywords
• Google ads keywords
• Buyer keywords

18 Types of Keywords with Examples

Types of Targeting Keywords

Targeting keywords are the phrases and terms tied to your industry, offerings, and audience.

The types of keywords included in this category are:

• Market segment keywords
• Customer-defining keywords
• Product keywords
• Branded keywords
• Competitor keywords
• Geo-targeted keywords

Market Segment Keywords

Market segment keywords are generic keywords associated with an industry or brand. They are terms a target audience uses to search for general information within a vertical. Terms may be broadly associated with an industry or more defined for niche marketing purposes.

Example: running shoes

Customer-Defining Keywords

Customer-defining keywords are search phrases that identify a specific subset of customers or audience. In these searches, customers use words or phrases to define themselves.

Example: running shoes for women

Product Keywords

Product keywords are terms related to specific brand offerings. These types of keywords are phrases that directly reference a company’s products or services. Brands should have a keyword strategy for each of their products and services so customers and prospects can find their offerings through search.

Example: Nike Flex Contact

Branded Keywords

Branded keywords are search phrases that include a brand’s name or other branded terms. These types of keywords may include only the brand name or the brand name along with a product type, product name, or another descriptive search phrase.

Example: Nike running shoes

Competitor Keywords

Competitor keywords are types of keywords that target brand names of competing businesses, products, or services. It’s beneficial for a brand to research competitor keywords because it gives the brand an opportunity to attract a similar audience of interested, potential buyers.

Example: For Nike, a competitor keyword could be Reebok running shoes.

Geo-Targeted Keywords

Geo-targeted keywords are search phrases that identify a location. Searchers who use these terms are looking for results that are near them, or in another area they are interested in.

Example: Tampa running shoe store

Types of Keywords by Length

Another way to evaluate and choose keywords is by their length.

There are three types of keywords described by their length:

• Short-tail keywords (also known as head, broad, or generic keywords)
• Mid-tail keywords
• Long-tail keywords

The length of a keyword can tell you a lot about its search volume, the potential traffic from it, and how well it could generate conversions.

Image credit: SEOPressor

Head Keywords or Short-Tail Keywords

Head keywords, also known as generic keywords, are popular, broad search terms that have a very high volume of search traffic. These terms are usually one or two words, and they are very competitive to rank for.

Example: running shoes

Mid-Tail Keywords

Mid-tail keywords fall between head keywords, which have a high volume of traffic but are highly competitive, and long-tail keywords, which have a small volume of traffic but with less competition and higher conversion rates. These terms are usually two to three words and are slightly more descriptive than generic head keywords.

Example: best running shoes

Long-Tail Keywords

Long-tail keywords are the longest search terms and are very targeted to a specific topic or audience. These terms typically have low search traffic and are low-competition keywords, which makes them easier to rank for. Because they are more specific, they generally have higher conversion rates than head and mid-tail keywords.

Example: best running shoes for bad knees

Types of On-Site Keywords

On-site content keywords refer to the types of keywords in SEO that are used to create content like a new blog post or landing page. These types of keywords are:

• Primary keywords
• Related or LSI keywords

Primary Keywords

A primary keyword is the main term you target on a webpage. Each page of SEO content should have one primary keyword assigned to it. The page should follow keyword optimization best practices to send clear signals to search engines and readers that the page is about that keyword. Following these best practices will help improve your search traffic and rank for that content and keyword.

Example: women’s running shoes

Related Keywords or LSI Keywords

Related keywords or LSI keywords (latent semantic keywords) are terms or phrases that are semantically related to, or variations, or synonyms of, a primary keyword. They are used to support a primary keyword in a piece of content. Each webpage should be assigned one primary keyword and three to four related keywords that give additional context to the page, which helps search engines understand and better rank the page. You can find related keywords using Alexa’s Competitor Keyword Matrix or Keyword Difficulty Tool.

Example: If the primary keyword is women’s running shoes, then related keywords could be: women’s running shoes reviews, women’s running shoes sales, and best women’s running shoes.

Types of Google Ads Keywords

There are certain types of keywords in Google AdWords (now known as Google Ads) that you will use to create targeted ad campaigns.

These types of keywords include:

• Broad match keywords
• Phrase match keywords
• Exact match keywords
• Negative keywords

Broad Match Keywords

A broad match keyword is a search term you target in a Google Ads search campaign. When a term is set as a broad match keyword, it tells Google to show your ad for any search that is a variation of that keyword. The ad will show if someone searches for a similar phrase, singular or plural form, misspelling, stemming, synonym, or another related variation of the broad match term.

Example: An ad for the broad match keyword shoes would show during searches for terms such as shoe, shoes for sale, shoe store, or buy shoes.

Phrase Match Keywords

A phrase match keyword is a specific search phrase you target in a Google Ads search campaign. When a term is set as a phrase match keyword, it tells Google to only show your ad if a search query includes the exact phrase. The search query may have words that come before or after the phrase, but the exact phrase must be included in the search for it to show to searchers.

Example: An ad for the phrase match keyword womens shoes would show during searches for terms such as womens shoe sale, womens shoe stores, and stores for womens shoes.

Exact Match Keywords

An exact match keyword is a specific keyword you target in a Google Ads search campaign. When a term is set as an exact match keyword, it tells Google to only show your ad if the search is extremely closely related to the exact match keyword. Words that fit this criterion are misspellings, singular or plural forms, stemmings, abbreviations, reordered words, paraphrases, or closely related words with the same search intent of the exact match keyword.

Example: An ad for the exact match keyword womens shoes would show for searches for terms like woman shoes, shoes women, or shoes for women.

Negative Keywords

Negative keywords are phrases or terms that you intentionally exclude from search campaigns within Google Ads. They are variations of broad match, phrase match, and exact match keywords that you tell Google to stop including in your campaign. These Google Ad terms are set as negative keywords because they don’t closely relate to the ad copy, target page content, or offer associated with the ad. They may be semantically related, but they don’t connect with the ad concept.

Negative keywords may be semantically related, but they don’t connect with the ad concept, target page content, or offer.CLICK TO TWEET

Example: If a broad match keyword is shoe sale and the ad is only relevant to women’s shoes, negative keywords could be men’s shoes, shoes for guys, or men’s shoe sale.

Types of Buyer Keywords

Buyer keywords are the terms a searcher uses when they are looking to purchase a product or service. These types of keywords are categorized by where a searcher is in the purchase funnel. Each type of buyer keyword represents a different type of search intent.

There are three types of buyer keywords:

• Informational keywords
• Navigational keywords
• Transactional keywords

Informational Keywords

Informational keywords, or “know” keywords, are terms users search for when they want to find general information about a topic. Searchers use informational keywords when they are in the awareness phase of the purchase funnel. They are aware they have a need or problem, are aware they want a solution, and are looking for ways to do that.

Example: what’s the best running shoe

Navigational Keywords

Navigational keywords, or “go” keywords, are terms users search for when they want to visit a website for a specific brand. Searchers often use navigational keywords when they are in the consideration phase of the purchase funnel. They are researching different brands to see which offers the best solution to their problem.

Example: Nike running shoes

Transactional Keywords

Transactional keywords, or “do” keywords, are terms users search for when they are ready to make a purchase. Searchers use transactional keywords when they are in the conversion phase of the purchase funnel. They already know what they want to buy, and they use very specific buying keywords to help them find the right place to make their purchase.

Example: best deals on Nike running shoes

Find the Right Types of Keywords for Your Marketing Plan

Knowing the different types of keywords helps you create a more informed and strategic marketing plan. When you know all of your options, you can find the best keywords to help you connect with your target audience, drive search traffic, and boost conversions.

Learn how to surface your best keyword opportunities in How to Do Keyword Research: A Comprehensive Guide.

Then sign up for a free trial of Alexa’s Advanced plan to access the keyword research tools you need to put what you learn into action.

100+ SEO Questions and Answers in Urdu/Hindi 2021

SEO Se Related Top 100 Questions and Answers, Search Engine Optimization Ke Bare Me Sawal Jawab, SEO Interview in Hindi. Is post me main 100 SEO question answer collection ki list le kar aaya hu. Jisme aapko SEO se related har sawal ka jawab milenga. Yaha SEO ke wo sawal add kiye gaye hai jo aksar SEO expert se interview ke time puch jate hai. I think ye article aapko SEO ke bare me bahut kuch sikha sakega or aapko SEO ki nayi baate pata chalengi.

SEO yan i search engine optimization new blogger ke sir ke upar se jyada hai. Newbie ke liye ye sir dard ki tarah hai. Unhe lagta hahi ki SEO ko aasani se samajhna baut mushkil hai. Actually, aesa bilkul nahi hai or agar aap SEO ke bare me deep study karo to aap ise samajh sakte ho.

Kisi bhi website or blog ko successful banane ke liye uske owner ko SEO ki information hona bahut hi zaruri hai tabhi wo successful ho sakta hai or dusro se aage uchaiyo tak ja sakta hai.

Isiliye aaj main aapko SEO ke bare me “Top 100 SEO Questions and Answers List in Hindi” le kar aaya hu.

I sure search engine optimization se related in question answer ko read karke aapko SEO ke bare me bahut kuch new sikhne ko milega.

SEO Ke Bare Me Top 100 Questions and Answers in Hindi

Maine kai logo se suna tha ki unhe SEO samajh nahi aata. Main unhe kahta hu ki aap SEO guidelines read kare but wo padh kar bhi SEO na sikh pane ki wajah se main ye post likh raha hu.

I hope jin logo ko articles se samajh na aaye ho sakta hai unhe question and answer ke through SEO samajh aa jaye.

Q. 1: SEO Kya Hai?

Ans: SEO or Search Engine Optimization ek aesi process hai jiske according website ya webpages ko keywords and phrases ka use karke optimize karke unki search ranking position change ki jati hai.

Q. 2:  SEO Kitne Type Ka Hota Hai?

Ans: SEO 2 type ka hota hai.

• On Page Optimization
• Off Page Optimization

Q. 3: On Page Optimization Kya Hai?

Website or web pages ko search engine me top position me lane ke liye hum apni site me jo design, loading speed, coding, title, meta description, keywords uses, and other optimizing karte hai wo On-Page Optimization kahlata hai.

Q. 4: Off Page Optimization Kya Hai?

On-Page Optimization ke bilkul ulta hum site se alag jo optimizing karte hai wo Off Page Optimization kahlata hai. Example, Link Building, Blog Posting, Image Sharing, Document Sharing, Post Content Sharing, Info graphics Submission, Article Submission, Increasing Page Authority and Page Rank, Video Sharing, Geting High Quality Backlinks from Relevant Sites etc.

Q. 5: SEO Techniques Konsi Hai?

Ans: Two SEO techniques hai.

1. White Hat SEO
2. Black Hat SEO (Ise Negative SEO bhi kaha jata hai.)

Q. 6: Page Rank (PR) Ka Ya Matlab Hai?

Ans: Google har ek web page ko ek rank deta hai jise PR yani Page Rank kaha jata hai. Normally, google page rank 0 – 10 hoti hai. Is page rank ko google search engines algorithm ke dwara count kiya jata hai.

Q. 7: Keyword Kya Hai?

Ans: SEO ke according, Keywords wo particular word or phrase hai jo web page content ko describe karta hai.

Q. 8: Anchor Text Kya Hai?

Ans: Anchor text wo clickable hyperlink hai jinhe hum post me dusri post and pages ke link ke liye use karte hai. Ise link text, link label, or link title bhi kaha jata hai. Link text text me keywords ka istemal kar use attractive and SEO friendly banane ko hi anchor text kahte hai.

Q. 9: Internal Link Kya Hai?

Ans: Website post or web pages me hum jo apni site ke dusre webpages link and other link add karte hai wo internal links kahlate hai.

Q. 10: External Link Kya Hai?

Ans: Website pages me jo another pages ke link, other sits (Is site ko chord kar) ke links add kiye jate hai unhe external link kaha jata hai.

Q. 11: In Bound Link Kya Hai?

Ans: Inbound link wo links hote hai jinme other websites par aapki website ke link point kiye jate hai.

Q. 12: Out Bound Link Kya Hai?

Ans: Outbound link wo link hote hai jinme aapki site me other website ke links point kiye jate hai.

Q. 13: Back links Kya Hai?

Ans: Jab aapki site ko kisi other site se traffic milta hai to wo backlink kahlata hai. Example, Koi user kisi or ki site par add aapki website or webpage ke link par click kar aapki site par aata hai wo backlink hota hai.

Achhi Page Rank ke liye apni site se related content wali websites se backlinks banana jyada better hota hai.

Q. 14: GoogleBot Kya Hai?

Ans: Googlebot ek software hai jise google ne webpage ko index karne ke liye banaya hai. Googlebot website pages ko index, crawl karke information collect kar google ko deta hai.

Q. 15: Organic Traffic Kya Hai?

Ans: Google, Bing, Yahoo, Ask etc. kisi bhi search engine se aapki site par jo traffic aata hai use Organic Traffic kahte hai.

Q. 16: Meta Tag Kya Hai?

Ans: Meta tags wo text hota hai jo search engines ko website page content ke culture ke bare me btata hai. Ye mostly post content me show nahi hota. Ise HTML coding me add kiya jata hai jo search engines ko dikhta hai users ko nahi.

Q. 17: Meta Tags Kitne Type Ke Hote Hai?

Ans: Meta tag kai parkar ke htoe hai. Top and important meta tags 4 hi hote hai.

• Meta Title
• Meta Keywords
• Meta Description
• Robots Tags

Q. 18: SEO Ke Liye Konsi Tools Use Kar Sakte Hai?

Ans: SEO tools bahut hai but jo most common and sabse jyada istemal hoti hai jo is parkar hai.

1. Google Webmaster Tools
2. Google Analytics
3. Alexa
4. Open Site Explorer
5. Semrush
6. Many others.

Q. 19: Google Sandbox Kya Hai?

Ans: Google Sandbox ek aesa filter hai jisme new and less authoritative website ko kuch time ke liye rakha jata hai or unke content ko check kar unki search rank decide ki jati hai. Iski adhik jankari yaha hai Google Sandbox Ki Jankari.

Q. 20: Post Title and Post Description Limit Kitni Hai?

Ans: Google search engine me humari site ke pages ke title and description ek limit me show hoti hai. So hume uske hisab se title and description ki length rakhni chahiye.

• Post Title: 50 – 65 characters.
• Post Description: 140 – 150 characters.

Q. 21: Website Pagerank Kaise Increase Kare?

Ans: Apni website ki page rank increase karna chahate ho to aapko apni site par jyada se jyada high quality backlinks build karne honge.

Remember, 1 high page authority and domain authority wali website se mila 1 backlinks 1000 bad and low quality websites se better hota hai.

Q. 22: Cloaking Kya Hai?

Ans: Cloaking ek aesi search engine (SE) technique hai jiske according user and search engines ko different page show kiye jate hai. In simple words, Ek page ke 2 version A or B banaye jate hai jinme se A ko search engine or B ko users ko dikhaya jata hai.

Q. 23: Webmaster Tools Kya Hai?

Ans: Google webmasters tool jise search console ke name se bhi jana jata hai ko google ne banaya hai. Ye tool humari website ko search engine optimize karne or Indexing status ko better banane me help karit hai. Matlab humari site ko search engine friendly banane me help karti hai.

Q. 24: Search Engine Kya Hai?

Ans: Sarch engine ek program or software hai jise world wide web information search and identify karne ke liye banaya jata hai. ye duniya bhar ki websites or blogs se jankar isearch kar users ko provide karta hai. Google Kya Hai Google Ke Bare Me Puri Jankari Hindi Me

Q. 25: Robots.txt File Kya Hai or Isko Kyu Use Kare?

Ans: Robots.txt ek aesi text file hai jo search engines bots ko control karti hai. Is file se aap ye manage kar sakte ho ki aapki site ka konsa content search engines me show karna hai or konsa hide karna hai.

Q. 26: Keyword Density Kya Hoti Hai?

Ans: Ye SEO ka bahut hi important factor hai. Ye particular keywords and phrases ki percentage density hai. Jisme ye manage hota hai ki content ke total words ke according us content me keywords kitne percent use karne chahiye. Normally, post content me 2.5% to 3% keywords use karna SEO ke lyie better hai.

Q. 27: Kya Google Ab Keyword Tags Use Karta Hai?

Ans: No, Ab google keyword tags ka istemal nahi karta.

Q. 28: LSI Ka Kya Matlab Hai?

Ans: LSI ka matlab hota hai Latent Semantic Indexing.

Q. 29: Google Sitelinks Kya Hai?

Ans: Google Sitelink google search engine me show hone wale website ke sub-pages ke wo hyperlink hai jo google search results me site listing me show hote hai.

Example, aap kisi popular site ka name ya domain google me search kare uske home page ke sath kuch important pages ke link bhi show honge unhi ko google sitelinks kahte hai.

Q. 30: Long Tail Keywords Ka Kya Matlab Hai?

Ans: Two – three keywords phrases ko long tail keywords kahte hai. Jo ye btate hai ki aap content me kya sell karne wale hai.

Q. 31: Kya Meri Website Ko SEO Optimize Ki Jarurat Hai?

Ans: har us site ko SEO optimizing ki jarurat hai jise aap google and other search engines me top position me dekhna chahate ho.

Q. 32: Keywords Ka Istemal Kaha Karna Zaruri Hai?

Ans: Normally, jaha jarurat ho wohi par keywords ka istemal karna chahiye. Important place ki bat ho to keywords in place me hone Zaruri hai.

• Page Title
• Page Permalink
• Page Description
• Page First Paragraph
• Page Last Paragraph

Q. 33: Google SEO Terms Follow Na Karne Par Kya Hoga?

Ans: Aesa karne se aapki site ki search rank decrease hogi or aapki site par google search engine se bahut kam traffic hoga.

Q. 34: Google Algorithm Kya Hai?

Ans: Search results me kya dikhana hai konsi site content ko kaha par show karna hai. Ye sab tay karne ke liye google jis process ka istemal karta hai use hi google algorithms kahte hai. Ye time to time change hota rahta hai.

Q. 35: Google Panda Update Kya Hai?

Ans: Google Panda google algorithms me hone wala ek badlav hai. Jise first time February 2011 me release kyia gaya tha. Iska aimed “Loqw-quality-sites” and “thin-sites” ki search rank kam karna or “High-quality-sites” ki search rank kam karna tha.

Q. 36: SEO Ki Latest Update Kon Konsi Hai?

Ans: Google algorithms me 500-600 time changes kar chuka hu. Latest google algorithms update is parkar hai.

• Fred (Unconfirmed) – March 8, 2017
• Unnamed Major Update – February 6, 2017
• Unnamed Major Update – February 1, 2017
• Intrusive Interstitial Penalty – January 10. 2017

Google algorithms ke bare me or jyada jankari ke liye aap Google Algorithms Change History page par visit kare.

Q. 37: PPC Ka Kya Matlab Hai?

Ans: PPC ka matlab hota hai Pay-Per-Click ye internet marketing model hai. Jiska istemal advertiser per click ek fee dene ke liye karte hai. Simple words me visitors buy karne ki ek way hai.

Q. 38: Main Apni Site Ka Traffic Kaha Dekh Sakta Hu?

Ans: Apni site ka traffic dekhne ke liye aap Google Analytics ka istemal kar sakte ho.

Q. 39: SERP Ka Kya Matlab Hai?

Ans: SERP ka matlab hota hai Search Engine Results Page. Google suer ke search karne par use jo page dikhata hai unhe SERP kahte hai.

Q. 40: Nofollow Tag Kya Hai?

Ans: Agar hum chahate hai ki humari post me add link ko search engine follow na kare to hum usme Nofollow attribute add karenge. Matlab aapki site par se user kisi or ki site par to jayega but search engine use follow nahi karega.

Q. 41: Dofollow Tag Kya Hai?

Ans: Agar hum chahate hai ki humari site page me add link ko search engine bhi follow kare or use search ranking par bhi affect pade to hum link me dofollow rel tag add karenge.

Q. 42: Dofollow and Nofollow Attribute Me Kya Different Hai?

Ans: Ye dono HTML rel tag hai jisse hu msearch engine ko link follow karne or na karne ko control kar sakte hai. Example, aap jab apne content me kisi or ki site ko add kare to aap ye decide kar sakte ho ki aapke dwara add kiye link ko search engine follow karega ya nahi.

Nofollow or Dofollow Link ki adhik janakri ke liye aap ye page check kare NoFollow & DoFollow Link Me Kya Fark Hai.

Q. 43: Website Ke Lite SEO Se Important Kya Hai?

Ans: Kisi bhi website ya blog ke liye SEO se bhi important ya sabse jyada important users hote hai. I think hume SEO bhi se jyada care apni site ke users ki karni chahiye.

Q. 44: Content Me Title Tag Sabse Jyada Valuable Kyu Hota Hai?

Ans: Title tag SEO me bahut jyada essential hai. ye visitors ko webpage ke content ke bare me btata hai. Search engine only title show karke users ko btata hai ki is page me aapko kiski jankari milegi.

Q. 45: Black Hat SEO Techniques Kon Konsi Hai?

Ans: Black hat SEO technique is prakar hai.

• Link Farming
• Cloaking
• Keyword Stuffing
• Gateway and Doorway pages
• Hidden text, etc.

Q. 46: Cross Linking Kya Hai?

Ans: 2 ya 2 se jyada websites ka ek dusre ke sath linking karna cross linking hai. Means, aaap meri site ka link add karo main aapki site ka link add karunga.

Q. 47: Spiders, Robots, and Crawlers Me Kya Fark Hai?

Ans: Tino ek hi hai bas name alag alag hai. Ye ek software hai jiska istemal search engine website webpages ke content ko crawl and index karne ke liye karte hai.

Q. 48: Website Search Engine Me Show Nahi Ho Rahi, Iska Kya Reason Hai?

Ans: Iske kai reasons ho sakte hai jinme se top reasons ye hai.

• Search Engines Ne Website Ko Banned Kar Diya Hai.
• Website me canonical issue hai.
• Aapne Site Ko Search Engine Me Index karne se discourage kar rakha hai.
• Ya fir abhi tak aapki site k osearch engines ne index hi nahi kiya hai.

Q. 49: Keywords Stemming Kya Hai?

Ans: Keywords Stemming website pages me keywords istemal karke search engine optimization karne or keywords research karne ki ek tool hai.

Q. 50: SEO Ke Bare Me Sikhne Ke Liye Konsi Website Best Hai?

Ans: Aaj internet par 1000+ websites or blogs hai jo SOE ke bare me free jankari share karte hai. But agar main meri bat karu to mujhe ye sites SEO ke liye sabse better lagti hai.

• Google Webmaster Central
• Search Engine Land
• Search Engine Journal
• MOZ
• Neil Patel
• Backlinko, etc.

Q. 51: SEO Kyu Important Hai?

Ans: Normally, humari site ke content ko google automatically index kar leta. But usse humari site google search results me top par aayegi ye nahi kaha ja sakta.

SEO yani search engine optimization karke hum apni website, product, services and other content ko google search results me top par la sakte hai. Isi liye har us website or blog ke lyie SEO important hai jo google me top par ana chahate hai.

Q. 52: Top Search Engine Kon Konse Hai?

Ans: Duniya bhar me bahut sare search engines hai but jis tarah lakho logo me kuch hi log success hote hai wese hi itne sare search engines me se kuch hi search engines top or best or most popular hai.

• Google
• Bing
• Yahoo!
• Baidu
• DuckDuckGo
• and Yandex

Q. 53: Google Ko Kab Banaya Gaya?

Ans: Google Ko 4th September, 1998 me banaya gaya tha.

Q. 54: Google Ko Kisne Banaya? Google Ka Founder Kaun Hai?

Ans: Larry Page and Sergey Brin google ke founder hai.

Q. 55: Domain Name Kya Hai?

Ans: Domain name aapki website ka name or aapki website ka address hota hai jise browser me type karke user aapki site ko open kar sakte hai.

Q. 56: Website Kya Hoti Hai?

Ans: Website bahut sare web pages or formatted documents ka ek collection hai jo internet par available hota hai. Jise domain name or web address se identify kiya jata hai.

Q. 57: Web Server Kya Hota Hai?

Ans: Web server ek computer program hai. Jo user ke request send karne par IP address and domain ke dwara web pages ko display karta hai.

Example, jab aap btowser me example.com domain type karte ho to web server ke pa uski request jati hai or wo us domain par add content ko aapke samne show karta hai.

Q. 58: Web Hosting Kya Hoti Hai?

Ans: Web host or web hosting ek space hota hai jaha par hum apni website ke data ko save karte hai or wo website content ko internet par visitors ko provide karte hai. Iske liye hume monthly ya yearly unhe pay karna hota hai.

Q. 59: Web Hosting Kitne Type Ki Hoti Hai?

Ans: Yaha kai parkar ki web hosting available hai. Jinme se top type ki hosting ye hai.

• Shared Web Hosting
• Reseller Web Hosting
• Cloud Hosting
• Virtual Private Server (VPS Hosting)
• Dedicated Web Server
• Managed WordPress Hosting
• Self Service Web Hosting

Q. 60: Canonical URL Ka Kya Arth Hota Hai?

Ans: Canonical URL meHTML element tag add ki jati hai. Jisse page ke top URL ko canonical URL banaya jata hai. Yani agar ek page par multiple URL hai to unme se ek link ka canonical link bana kar search engines ko btaya jata hai ki sirf yahi sahi link hai. Iska use Duplicate Content issue se bachne ke liye kiya jata hai.

Q. 61: URL Ki Defination Kya Hai?

Ans: Website ke different web pages ko find karne ke liye URL ka istemal hota hai. URL user ko content ki location btata hai o content ko identify bhi karta hai.

Q. 62: SEO Friendly URL Kya Hota Hai?

Ans: SEO friendly URL se matlab hai structure me word usage ko kam karke URL ko optimize karna. Jise us page ki search rank improve ho or search robots use easily understand and index kar sake.

Example, extra words ka istemal na karna, URL me keyword use karna, URL ko is tarah se optimize karna ki URL ko dekh kar pata chal sake ki post me kya hoga.

Q. 63: Incoming links Kya Hote Hai?

Ans: Inbound links ko hi incoming link kaha jata hai. ye visitor ko ek webpage se usi website ke dusre web page par jane ka link provide karna hai.

Q. 64: Google Ki Sabse Jyada Important Factor Kya Hai?

Ans: SEO expert ke anusar 3 factor SEO ke liye sabse jyada important hai.

1. Content
2. Backlinks
3. RankBrain

Q. 65: HTML Sitemap Kya Hai?

Ans: HTML sitemap website ka ek single HTML page hota hai. Jisme us site ke sabhi pages ke link hote hai. ye us site ke sabhi links ka foundation hota hai. Jin website par bahut jyada pages hote hai unke liye HTML sitemap important hai.

Q. 66: XML Sitemap Kya Hota Hai?

Ans: XML sitemap ko search engine ki functionality ko or jyada facilitate banane ke liye crate kiya gya hai. Ek good XML sitemap search engines ko pages numbers, update time or last updated ke bare me btata hai. XML sitemap search engines ki website ko proper index karne me help karta hai.

Q. 67: Google Me Meri Site Ke Kitne Pages Indexed Hai, Kaise Pata Kare?

Ans: Kisi bhi website ke google me kitne page inde hai ye pata karne ke 2 tarike hai.

1. Search console me jaye or left sidebar me Google Index >> Index Status par click kare. Yaha aapki site ke jitne pages google me index hai pata chal jayega.
2. Google search box me “site:example.com” type kar search kare. Google me aapki site ke jitne pages URL index hai nuber show hoga. Iske bare me or janna hai to ye psot read kare Search Engines Me Aapki Website Ke Kitne URL Index Hai.

Q. 68: Error 404 Page Ka Kya Matlab Hai?

Ans: Jab humari site ke kisi web page ke link me wrong words add karke ya uske kuch words cut karke open kiya jata hai to error 404 page not found error wala page open hota hai.

Interesting bat ye hai ki google is error ke liye websites ko penalty nahi deta but long time tak error 404 show hone par google us page ko search engine se remove kar deta hai or us site ka search traffic kam ho jata hai.

Q. 69: Website Ki Speed Kitni Honi Chahiye

Ans: Google k anusar website ke pages under 2 seconds me laod hone chahiye. Website ki speed kini honi chahiye ise main aapko ek example se samjhata hai.

• 1-2 Seconds: Excellent
• 2-3 Seconds: Good
• 3-5 Seconds: Normal
• 5-7 Seconds: Fair
• 7-10 Seconds: Poor

Q. 70: Mobile Friendly Website Se Kya Matlab Hai?

Ans: SEO me mobile friendly website ka matlab hai ki aapki site ya blog all mobile devices, hand phones, smartphones me proper open honi chahiye. Matlab aapke mobile visitors ko aapke content rea karne me koi problem na ho.

Q. 71: Responsive Web Design Kya Hota Hai?

Ans: Aap apni site par jo design theme or template use kar rahe ho to har size ki screen wale devices me proper work karne chahiye. I mean aapki site ko user chahe mobile, desktop, laptop, tablet, etc kisi bhi device me open kare wo har device me achhe se display ho.

Q. 72: Image ALT Tag Kya Hota Hai?

Ans: Aapne suna hoga ki search engine bots content ke sath images ko bhi crawl karte hai. Suppose, agar aapki site ke page me image load na ho to kya bots use index kar payenge. Nahi.

Isi liye image me alt tag add kiya jata hai. Jaise title use karte hai fark itna hai ki jab image laod nahi hoti to image ki jagah alt tags text show hota hai jise search bots ko pata chalta hai ki ye image kis bare me thi.

Q. 73: Google Analytics Kya Hai?

Ans: Google analytics empowering analytical tool hai jise 2005 me release kiya gaya tha. Ye web masters ki unki wbsite ke traffic ko track karne me help karta hai.

Q. 74: Domain Authority (DA) Kya Hoti Hai?

Ans: Domain Authority top SEO factors me se ek hai. Ye ek performance key hai jise most popular website moz ne develop kiya hai. Jo websites ko 1 – 100 tak domain authority scale number deti hai.

Jis website ki DA jitni jyad hogi us site par utna hi jyada search traffic hoga ya fir ho sakta hai. Aap Open Site Explorer tool par domain authority check kar sakte ho.

Q. 75: Search Engine Submission Kya Hota Hai?

Ans: Website ko sabhi search engines me ek sath submit karna hi search engines submission hai. Dusre words me online search engines ko apni site ke bare me btane ka ye ek tarika hai.

Lekin ab ye zaruri nahi hai. Iske liye aap Website Ko Sabhi Search Engines Me Ek Sath Submit Kaise Kare post read kare.

Q. 76: Directory Submission Kya Hai?

Ans: Apni website ko bahut sari achhi sites ke sath link karne ko directory submission kahte hai. Pahle iska istemal log sahi se karte the. But ab iske liye free ke sath paid services bhi start ho gayi.

Final, ab aesa waqt aa gaya hai ki log aapki site ko dusro ki site se submit karne or dusro ki site ko aapki site se submit karne ke liye paise liye jate hai or directory submission ka galat istemal karte hai. I mean ye sab fraud ho gaya hai. So ab ye itna important nahi hai.

Q. 77: Kya Directory Submission & Search Engine Submission Zaruri Hai?

Ans: Agar main imandari se kahu to mera jawab hoga, No.

Ab search engine submissio nand directory submission necessary nahi hai. I mean ye Zaruri nahi hai ki aapko ye sab karna hi pade. Behtar aap khud se achhi sites e backlinks banao.

Q. 78: Article Submission Se Kya Matlab Hai?

Ans: Apne articles ko other website, forum, community, and other place par submit karna taki aapko waha se traffic milta rahe or sath hi high quality backlinks bhi.Q. 79: Guest Posting Kya Hai?

Ans: Guest posting se matlab hai other website par guest post karna. Yani hum kisi or ki site par post write karke as a contributor post publish karenge. Bilkul wese hi jaise apni sitep ar karte hai bas fark sirf itna hai ki post content aapko hoga but website kisi or ki hogi.

Q. 80: Guest Post Kyu Karni Chahiye?

Ans: Guest post karne ke 2 big benefits hai.

• Aapki site par other website se traffic mila hai or new people ko aapki site ke bare me pata chalta.
• Second aapko dofollow backlink milega jisse aapki site ki search rank improve hogi or aapko or jyada organic traffic milega.

Q. 81: Social Media Sites Kya Hai?

Ans: Social media sites par hum apne friends, family members, relative, and other people se online chat kar sakte hai. Ek dusre ke sath apni feeling, notification, information share kar sakte hai.

Kuch smart people iska istemal apne business ko grow karne ke liye bhi karte hai. Wo social bookmarking karke logo ko apne business se jodte hai.

Q. 82: Email Marketing Kya Hoti Hai?

Ans: Email marketing ko aap direct marketing bih kah sakte hai. Jin logo ko aapki site pasand hoti hai wo aapki site ko subscribe kar sakta hai.

Ab jab bhi aapki site par koi latest post share hoti hai ya koi update aati hai to aap un sabhi subscribes ko notification send kar sakte ho.

Q. 83: Kya Website Ke Liye HTTPS / SSL Zaruri Hai?

Ans: Ab hacking problem bahut jyada ho gayi hai or chrome browser http wali sites par not secure connection show karne laga hai jisse users ko site ko le kar ajeb sa lagta hai. Sath hi google announcement kar chuka hai ki wo SSL use karne wali site ko without SSL wali site se jyada rank dega.

Future ko dekhte huye main kah sakta hu ki YES har ek website or blog ke liye https security zaruri hai.

Q. 84: Google Webmaster Guideline Kya Hai or Kyu Zaruri Hai?

Ans: Google webmaster guidelines google ko samajhne me or apni website ko behtar banane me aapki help karti hai. Webmaster guidelines hume btati hai ki kaise ek high quality site create kare jise search engine bots, users achhe se samajh sake or crawl kar sake.

Recently, google ne ab hindi webmaster blog launch kiya hai jis par webmaster guidelines ke bare me hindi me content share kiye jayenge.

Q. 85: Google Penalty Kya Hai?

Ans: Google humri site ka manually review karke ya google algorithms ke rules ke anusar humari site ko black hat SEO ke taht jo penalty deta hai use google penalty kahte hai. Iska humari site mar bad impact padta hai or humari site ki search ranking ek dam se down ho jati hai. 

Q. 86: Google Knowledge Graph Kya Hai?

Ans: Google knowledge graph ek aesa knowledge base hai. Jise google dwara use kiye gaye search results se specific information le kar banaya jata hai. Iska istemal kisi badi hasti ya kisi most popular product, place, service ko explain karne ke liye kiya jata hai.

Example, aap kisi big star like Shah Rukh Khan ka name google me search kare, Search results ke right side me jo graph show hota hai use hi google knowledge graph kahte hai.

Q. 87: AMP Kya Hai or Ise Kyu Use Kare?

Ans: AMP yani Accelerated Mobile Pages ek coding source hai jsie mobile me website or blogs ko fast load karne ke liye develop kiya gaya hai. Ye publishers ke liye hai or koi bhi iska istemal kar sakta hai.

Agar aap apni site ko mobile users ke liye or jyada speed up karna chahate ho to apa AMP ka istemal kar sakte ho. Iske bare me main already bta chuka hu.

Q. 88: Google Link Disavow Tool Kya Hai?

Ans: Agar aap apni websites ke backlinks me se kuch bad backlinks ko remove karna chahate ho to aap Disavow tool se google ko unke bare me bta sakte ho ki wo aapki site ke backlinks me in linko ko count na kare or inki wajah se aapki site ki search rank par ki asar nahi padna chahiye.

Q. 89: Google Fetch Kya Hai?

Ans: Fetch ek google tool hai jiska istemal ye dekhne ke liye kiya jata hai ki google aapki site ke links ko kis tarah incex karta hai. Ya fir aapki site ko googlebt sahi se crawl and index kar pa rahe hai ya nahi.

Iske liye aap google search console me Crawl >> Fetch as google option par ja kar apne pages ko submit kar sakte ho.

Q. 90: Google Fetch Tool Kaise use Kare?

Ans: Maine bahut se logo ko dekha hai jo ki apni har post ko google search console me ja kar fetch karte hai. I think ye sahi nahi hai or har post ko fetch karna zaruri nahi hai. Aap iska istemal in wajah se kar sakte ho.

• Web page index nahi hone par.
• Content me koi changes karne par
• Post link change karne par
• Aapki site ko google index kar raha hai ya nahi ye dekhne ke liye.
• Site server change karne par.
• Malware attack ke bad web pages ko recover karne par.

Q. 91: Google Rich Answer Box Kya Hai?

Ans: Aapne kai bar dekha hoga ki google kuch articles ko special snippet ke sath show karta hai. Isme post title ,e sath 4-5 lines and thumbnail bhi show hoti hai ise hi google rich answer box kahte hai.

Maine ise google 0 rank name diya hai or iske bare me Google 0 Position Kya Hai or Google Me 0 Position Kaise Paye post me details se btaya hai.

Q. 92: Duplicate Content Kya Hota Hai?

Ans: Duplicate content jaisa ki name se hi pata chalta hai. Humari site par ek hi content ke ek se jyada page hona ya fir 2 different pages me same content hona duplicate content kahlata hai.

Q. 93: CTR Kya Hai or CTR Boost Kaise Kare?

Ans: CTR yani Click Through Rate. Y e wo number hai jo search result results me humare page par clicks hote hai. Matlab search engine par humari site ke pages par kitne clicks hote hai visitors dwara real me click kiya jata hai.

CTR Increase Karne Ke Tarike:

• Better Heading Create kare or ise Interesting Banaye
• Write Outstanding Meta Description
• Add Main Keyword Post Title, URL, and Description

Q. 94: Bounce Rate Kya Hoti Hai?

Ans: Bounce rate un visitors ke number hai jo site ke kisi ek page par visit karne ke bad site ko leave kar dete hai. Simple words me visitors aapki site par kitna time spend karte hai.

Iski jankari yaha hai Bounce Rate Kya Hai Iska Kya Matlab Hota Hai Ise Kam Kaise Kare.

Q. 95: Alexa Rank Kya Hai?

Ans: Alexa.com ek website hai jo websites ko traffic ke aadhar par rank karti hai. In SEO, Alexa rank up down hone se ye pata chalta hai ki aapki site par SEO kitna better hai.

Alexa rank website daily unique visitors, page views, and site ki last 3 month ki traffic performance se calculate hoti hai. But ajb iske paid plan ki bat aati hai to pata chalta hai ki agar aap isko pay karoge to ye aapko sabse aage pahucha dega.

Q. 96: Referral Traffic Se Kya Matlab Hai?

Ans: Referral traffic gogle ki reporting ka wo tarika hai jo traffic search engines ko chord kar other dusre websites, blog and other source se aata hai.

Example, jab koi apni site me aapki site ka hyperlink add karta hai or koi user us par click karke aapki site par aata hai to google analytics use referral traffic ke roop me track karta hai.

Q. 97: Google Trend Kya Hai?

Ans: Google trend google inc. ki ek public web facility hai. Jo duniyabhar me sabse jyada search ki jane wali queries ko alag karke display karit hai. Ise hume ye pata chalta hai ki konsa keyword top me hai or kise kitni jyada bar search kiya ja raha hai.

Q. 98: SEO Me RankBrain Kya Hai?

Ans: RankBrain ek Artificial Intelligence (AI) System ke liye ek account hai jo google ko algorithm sikhne ke program ke madhyam se apni search queries ko provide karne ke liye help karta hai.

Q. 99: Content Marketing Kya Hai?

Ans: Har kaam har business ke liye marketing ki jati hai. Ye sab audience ko attract karne ke liye kiya jata hai. Bilkul wese hi hum logo ko apna content read karne or apni site se jude rahne ke liye jo kuch karte hai wo sab content marketing me hi aata hai.

Q. 100: Kya Without SEO Ke Search Engines Se Traffic Mil Sakta Hai?

Yes, har ek site ko bina SEO ke search engines se good traffic mil sakta hai besharte us site par quality content ho or uske bas achhe visitors ho. Yaad karo hum wbsite ya blogs kyo banate hai. Isiliye ki humari sit ko padhne wale bahut sare readers ho.

Yani hum site ko search engines ke liye nahi visitors ke liye banate hai. Clear hai hume search engines se jyada apne users ki fikra honi chahiye. So first achha content likhne me dhyan do uske bad SEO par focus karo.

Conclusion,

Mere pas abhi SEO ke bare me itne sare questions hai ki aap padhte padhte thak jaogoe. Isiliye maine yaha SEO ke top questions ki list banayi hai. Ummid karta hu aapko ye Top 100 SEO Questions and Answers List pasand aayi hogi.

SEO ke bare me jitna sikh lo kam hai because google algorithms change hoti rahti hai. So abhi se shuru kar do taki aap dusre SEO expert se aage nikal sako. Apni site ko google search engine me top par lane kel iye ye bahut hi zaruri hai.